An Impact of Digital Marketing on consumer Purchsing Behaviour

Dr. P. K. Jain () and M. Danish Khan ()
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Dr. P. K. Jain: Head of Department of Accounts and Law, Faculty of Commerce, D. S. College, Aligarh (UP), India
M. Danish Khan: Assistant Professor-SOMC, Sanskriti University, Mathura

Journal of Commerce and Trade, 2020, vol. 15, issue 2, 44-50

Abstract: As per the different articles, investigates, reports, papers, magazines, different sites and the data on web have been contemplated. We experience an extreme change in India towards the digitalization. The customer are looking and looking through additional on web to locate the best arrangement structure the merchants around India when contrasted with customary or regular techniques. Literally, Digital promoting is the showcasing of items or administrations utilizing advanced advances, principally on the Internet, yet in addition including cell phones, show publicizing, and some other computerized medium. Computerized showcasing's advancement since the 1990s and 2000s has changed the manner in which brands and organizations use innovation for promoting. As computerized stages are progressively consolidated into advertising plans and regular daily existence, and as individuals utilize advanced gadgets as opposed to visiting actual shops, computerized showcasing efforts are getting more pervasive and effective. Email promoting, pay-per-click publicizes, web-based media showcasing and in any event, writing for a blog are largely incredible instances of advanced advertising—they help acquaint individuals with your organization and persuade them to purchase. The paper depends on optional data. This paper primarily how advanced promoting helps the present business and a few cases as specific illustrations.

Keywords: Cashless economy; digital payment; digitalization (search for similar items in EconPapers)
Date: 2020
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