A Study of Buying Behaviour & Customer Satisfaction Towards Online Shopping in Nagaland

Monjit Roy () and Dr. Anuj Goel ()
Additional contact information
Monjit Roy: Research Scholar, School of Business Studies, Shobhit Institute of Engineering & Technology, (Deemed to be University), Meerut
Dr. Anuj Goel: Associate Professor, School of Business Studies, Shobhit Institute of Engineering & Technology (Deemed to be University) , Meerut, UP

Journal of Commerce and Trade, 2020, vol. 15, issue 2, 1-12

Abstract: Marketing and shop weekly is the hobby of most of individuals. Everyone enjoys going for shopping. Now-a-days, there are numerous technique of shoppings. The shopping malls are available in cities. At one place, individuals' can become all types of stuffs from purchasing vegetables to clothes, footwear, decorations, to furniture, microelectronic devices etc. It desires to go outdoor the homemade to consume the belongings. It needs time as well as physical determinations. In India, it has made shopping easy for each person. The best thing about online shopping is that it apprehends everyone's visualization about shopping at extremely economy charges. It is very appropriate to all, from approach distribution to great interchange arrival strategies. Therefore, online shopping in new relationship of shopping breaking the informal way of shopping. The present paper is an effort to analyse the buying behaviour and the customer satisfaction towards online shopping in Nagaland.

Keywords: Buying Behaviour; Online Shopping; Nagaland; Customers ' Satisfaction (search for similar items in EconPapers)
JEL-codes: A11 H54 N35 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.jctindia.org/index.php/jct/article/view/o20-mrag (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:15:y:2020:i:2:p:1-12

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().