Cross Culture Communication For Managers (A Fit to All application for Quick Globally Success

Dr. Mrs. M. Jeyarathnam () and V. Moahanasundaram ()
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Dr. Mrs. M. Jeyarathnam: Professor, Department of Management Studies, K.L.N. College of Engineering, Pottapalayam.
V. Moahanasundaram: Lecturer, Management Studies, Training and Placement Officer, P.S.R. Enginerring College, Sevalpatti, Sivakasi.

Journal of Commerce and Trade, 2006, vol. 1, issue 1, 9-14

Abstract: Managers must become proficient cross-cultural communicators if they wish to succeed in today’s global environment. The purpose of this paper is to synthesize multiple insights—from fields as diverse as anthropology, psychology, communication, linguistics, and organizational behavior—and apply them specifically to managerial communication. Culture consists of values, attitudes, behavior in a given group where most of the people spend most of the time. Managers can apply precisely the same kind of analysis to the culture of any given region, industry, organization, or work group. Communication is the life blood of an organization – and miscommunication has contributed to the equivalent of cardiovascular damage in an organization. Managerial communication is communication in a business context to achieve a desired result (writing a memo, interviewing an applicant, running a meeting, preparing a presentation). The managers, who want to succeed in today’s global environment, should undergo cross cultural awareness training. Cross-cultural awareness training is a simple, cost effective and long-term solution for many companies. As part of a properly prepared international business strategy the provision of intercultural training to staff can reap excellent rewards. Equipping key staff such as managers and sales staff with the know how to deal with other cultures not only guarantees a high success rate when doing internationally but also immediately offers a company a competitive edge.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2006
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