Business Strategies for Sustainable Growth (Application of Competitive Advantage Tool of Porter)

Er. S. Rajaram (), Ashok Kumar () and Vivek Gupta
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Er. S. Rajaram: Lecturer, Master of Business Administration, A.K. College of Engineering, Sevakashi,
Ashok Kumar: Head, Department of Business Administration, Forte Institute of Technology, Meerut.
Vivek Gupta: Lecturer, S. D. Engineering College, Muzaffarnagar.

Journal of Commerce and Trade, 2006, vol. 1, issue 2, 36-41

Abstract: In this era of globalisatin, liberalisation an privatisation formulating stategies for growth has been the main focus area of top management of the firms; not only growth but sustainable of Porter propounded, “Competitive Advantage grows out of the value of a firm is able to create for its buyers that exceeds the firm’s cost of creating it. There are two basic types of competitive advantage - cost leadership and differentiation†. A firm may choose to emphasize one of three ‘value disciplines’-- Product leadership, Operational excellence, and Customer intimacy. an essential lesson for the corporates is that competencies are the roots of competitive advantage, and therefore business should be organised as a portfolio of competencies rather than a portfolio of business.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2006
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