E-Commerce and Consumer Apprehensions

Ajay Mahey ()
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Ajay Mahey: Lecturer, School of Correspondence, University of Delhi, Delhi.

Journal of Commerce and Trade, 2009, vol. 4, issue 2, 14-19

Abstract: E-commerce has quickly evolved since the 1990’s and now has a powerful presence in the Indian Economy. With thriving Indian websites and more than 49.4 million internet users in India, the e-commerce industry is growing with each passing day. However, consumers have numerous apprehensions with e-business—from payment issues, trustworthiness of sites, registration hassles to privacy issues. The paper is divided into four sections. The initial sections comprise the introduction and historical backdrop of e-commerce. These are followed by the section on growth of e-commerce in India which discusses the Indian usage data, Indian websites and e-tailing growth in India. The last section is on consumer apprehensions which discusses the points of views of buyers and sellers, demands of online consumers and understanding commerce schemes.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2009
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