Status of Indian Woman in the Entrepreneurial World

Sapna Munjal ()
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Sapna Munjal: Associate Professor, Sai Institute of Paramedical and Allied Science, Dehradun (U.K.)

Journal of Commerce and Trade, 2010, vol. 5, issue 1, 45-54

Abstract: The emergence of women entrepreneurs and their contribution to the national economy is quite visible in India. The number of women entrepreneurs has grown over a period of time, especially in the 1990s. Women entrepreneurs need to be lauded for their increased utilization of modern technology, increased investments, finding a niche in the export market, creating a sizable employment for others and setting the trend for other women entrepreneurs in the organized sector. While women entrepreneurs have demonstrated their potential, the fact remains that they are capable of contributing much more than what they already are. In order to harness their potential and for their continued growth and development, it is necessary to formulate appropriate strategies for stimulating, supporting and sustaining their efforts in this direction. Such a strategy needs to be in congruence with field realities, and should especially take cognizance of the problems women entrepreneurs face within the current system. This paper is an effort in this direction. An attempt has been made to document available information regarding the characteristics, scope and status of women entrepreneurs against the backdrop of the socioeconomic context and the attendant challenges they face.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2010
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