Customer Retention: The Key to Business Success

Kawaljit Kaur ()
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Kawaljit Kaur: Lecturer, Swami Satyanand College of Management and Technology, Amritsar (Punjab).

Journal of Commerce and Trade, 2010, vol. 5, issue 2, 68-73

Abstract: This Paper measures how customer can be retained and what are the various measures to retain existing customers this leads to increase the lifelong value of the company. This paper has given detailed information about strategies of customer retention and how to win customer through integrated approach. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Keywords: Infrastructure funds; Mutual funds; Thematic funds and Sectoral funds. (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:5:y:2010:i:2:p:68-73

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