Success and Failure of CRM Programme

Dr. Sandeep Singhal ()
Additional contact information
Dr. Sandeep Singhal: Faculty of Commerce, S.S.V. Inter College, Hapur (Panchsheel Nagar)

Journal of Commerce and Trade, 2013, vol. 8, issue 12, 98-101

Abstract: CRM, in the present times has become a big marketing strategy. It is gaining momentum with the increase of consumerism in the service sector CRM is the focal point or locus of the business. In the present article, the author has discussed all about CRM and the benefits which occur to the business firm as well as the customer. The author has also discussed some constraints and difficulties which arise in CRM and finally he has tendered useful suggestions to get success in this venture. That India’s mutual trade and trade intensities are increasing over the period of time, study explores that after the existence of SAARC Preferential Trading Arrangement (SAPTA) and establishment of World Trade Organisation, mutual trade and trade intensities of export and import are increasing and also more than the desired level.

Keywords: SAARC; SAPTA; Customer Relationship Management (search for similar items in EconPapers)
JEL-codes: I14 I18 Z0 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.jctindia.org/index.php/jct/article/view/ao13-ss (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:8:y:2013:i:12:p:98-101

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().