Involvement Measurement Models-A Retro Analysis (Implications to Academia and Industry)

J. R. Issac Balasingh, D. Israel (), Clement Sudhahar and J. Japhynth
Additional contact information
J. R. Issac Balasingh: Lecturer, Karunya School of Management, Karunya University, Coimbatore.
D. Israel: Assistant Professor, XLRI, Jamshedpur.
J. Japhynth: Lecturer, Karunya School of Management, Karunya University, Coimbatore.

Journal of Commerce and Trade, 2007, vol. 2, issue 2, 10-17

Abstract: Involvement has been studied as a social, phychological, and marketing variable for over 30 years. This variable has been found to be an internal constraint, which requires commitment, on concern by an individual and which can be defined in terms of direction (e.g., oriented towards a product or service) and level of involvement has been accepted as being oriented toward decision making, advertising, and products. This article endeavors to examine the framework and related issues of different involvement instruments developed over time and reexamine the literature in respect of involvement applicable to various industries and presents comprehensive tables indicating the critical dimensions been used in involvement instruments and comceptualized in different global contexts. Also unravels the invaluable contributions made to the involvement literature in the 21st century and clearly outlines the implications of these standardized models to academia and industry.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.jctindia.org/index.php/jct/article/view/o07-jribdijcsjj (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jct:journl:v:ii:y:2007:i:2:p:10-17

Access Statistics for this article

Journal of Commerce and Trade is currently edited by Dr. Himanshu Agarwal

More articles in Journal of Commerce and Trade from Society for Advanced Management Studies
Bibliographic data for series maintained by Dr. Himanshu Agarwal ().