E-Marketing - A Strategic Tool for Marketing in the 21st Century

Arti Singhal
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Arti Singhal: Research Scholar

Journal of Commerce and Trade, 2007, vol. 2, issue 2, 78-81

Abstract: E-marketing is a relations management tool. It is a powerful tool for acquiring new customers. It is a global electronic super highway of computer networks that is accessible to people worldwide. The emarketing is a reflection of those activities which transforms the consumer’s unpleasant and painful experiences into pleasant and happy moments as it does not include the place or time based boundaries marketing strategy provides the sound frame work for the marketer to vary the marketing mix to develop the relationships and increasing customer life time value.

Keywords: stress; employee attraction; pressure; turnover; retention strategies (search for similar items in EconPapers)
JEL-codes: A0 C0 (search for similar items in EconPapers)
Date: 2007
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