Psychological tendencies in an emerging capital market: a study of individual investors in India
Ameet Pandit () and
Ken Yeoh
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Ameet Pandit: The University of Newcastle, Australia
Ken Yeoh: Northumbria University, UK
Journal of Developing Areas, 2014, vol. 48, issue 3, 129-148
Abstract:
Recent findings in the finance and consumer behaviour literature have shown that investorsÕ investment decisions are likely to be affected by their psychological tendencies. The focus of this paper is to understand how investorsÕ psychological tendencies influence purchase postponement of shares. Furthermore, the moderating effects of product involvement on the relationship between psychological tendencies and also purchase postponement are examined. Using a survey research design, data was collected from Indian investors to empirically test the model using moderated regression analysis. Our findings show that investorÕs psychological tendencies do significantly impact purchase postponement. Furthermore, a profile of Indian retail investors is presented in the paper. Our findings documents another distinct phenomenon of investorsÕ persistent departures from rationality as posited by behavioural finance and also provides a better understanding of the nature of individual investor participation in the Indian capital market.
Keywords: Individual Investors; Psychological Tendencies; Purchase Postponement; Emerging Markets (search for similar items in EconPapers)
JEL-codes: F15 O19 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:jda:journl:vol.48:year:2014:issue3:pp:129-148
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