An Empirical Study of the Convenience of Mobile Phones

Su-Fang Lee and Wen-Jang Kenny Jih
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Su-Fang Lee: Department of Business Administration, Overseas Chinese Institute of Technology, Taiwan
Wen-Jang Kenny Jih: Department of Computer Information Systems, Middle Tennessee State University, U.S.A.

Journal of Economics and Management, 2005, vol. 1, issue 2, 163-186

Abstract: Wireless communications technology has rapidly made its way into most people¡¦s daily life in Taiwan. This study surveyed 400 college students in the Taichung region to investigate the relationship between Internet services and convenience features of mobile phones. The results showed that there were two distinct segments among cellular phone consumers¡Xthe pragmatic and the hedonic. The hedonic consumers preferred the availability of general information and entertainment services, valuing in particular the ability to access a wide variety of services with small and light-weight wireless devices. In contrast, the pragmatic consumers were function-minded; they valued basic and value-added functions of the cellular phones. Significant differences in demographic data were also found with regard to service and convenience features. Willingness to shop with cellular phones was positively associated with easy access to a wide variety of services anytime and anywhere and the cellular phone¡¦s small size and light weight.

Keywords: e-commerce; internet; convenience; mobile commerce (search for similar items in EconPapers)
Date: 2005
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