Relationships of Atmosphere and Perceived Service to Patronage Intention

Jer-Yan Lin
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Jer-Yan Lin: Department of Statistics, Feng Chia University, Taiwan

Journal of Economics and Management, 2008, vol. 4, issue 1, 89-102

Abstract: This study explores the inter-relationships among atmosphere, crowding, and perceived service to patronage intention. Taiwan¡¦s night-market business district is used for empirical study. The results show that perceived service is a partial mediating element between business atmosphere and patronage. Crowding and service perceptions have positive direct effects on patronage, and atmosphere has direct negative effects on patronage. In lower consumption night markets, perceived service is the most influential factor for patronage. The results suggest that operators of night-market stores may be able to increase the patronage intention by improving service quality.

Keywords: crowding; atmosphere; perceived service; patronage; night market (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:jec:journl:v:4:y:2008:i:1:p:89-102

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