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MANAGEMENT OF TRAVEL AND TRANSPORT DESTINATIONS' PRESENTATION IN THE TRAVEL SPECIALIZED PRINT MEDIA

Anna Jupowicz-Ginalska () and Milan Patak ()
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Anna Jupowicz-Ginalska: University of Warsaw
Milan Patak: University College of Business in Prague

International Journal of Entrepreneurial Knowledge, 2018, vol. 6, issue 2, 81-99

Abstract: The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.

Date: 2018
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