BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS

Laura Diaconu ()
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Laura Diaconu: Alexandru Ioan Cuza University of Iasi, Romania

CES Working Papers, 2012, vol. 4(2), issue 2, 141-151

Abstract: The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper.

Keywords: multinational corporations; international strategies; business internationalization Romania (search for similar items in EconPapers)
JEL-codes: F23 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:jes:wpaper:y:2012:v:4:i:2:p:141-151

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