THE ONLINE VISIBILITY OF THE ROMANIAN HOTELS. EMPHASIS ON THE HOTELS FROM THE NORTH-EAST REGION OF ROMANIA

Andreea Maha ()
Additional contact information
Andreea Maha: Alexandru Ioan Cuza University of Iasi, Romania

CES Working Papers, 2015, vol. 7(2A), issue 2a, 545-554

Abstract: The purpose of the present research is to analyze the online visibility of Romanian hotel websites and what mistakes are identified once we analyze the hotel content. At the same time we want to provide a complex overview of how Romanian hotels use the Internet for their business. The research method used for creating this article is documentary study and content analysis. We have carried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-East region of Romania. The main mistakes identified consist in the use of websites just for information purposes, the information are often not up to date which promote hotels that no longer exist, and not allow reservations/payments in real time. Many links and services that apparently exist on the website are inactive.

Keywords: hotel; North-East region of Romania; content analyze; website; online visibility (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ceswp.uaic.ro/articles/CESWP2015_VII2A_MAH.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jes:wpaper:y:2015:v:7:i:2a:p:545-554

Access Statistics for this article

More articles in CES Working Papers from Centre for European Studies, Alexandru Ioan Cuza University Contact information at EDIRC.
Bibliographic data for series maintained by Alupului Ciprian ().