EU's metaphorical representation in the Moldovan economic press

Magdalena Danilet (), Olesia Mihai () and Anca Maria Clipa ()
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Magdalena Danilet: Lecturer, PhD, Alexandru Ioan Cuza University of Iasi, Romania
Olesia Mihai: PhD student, Alexandru Ioan Cuza University of Iasi, Romania
Anca Maria Clipa: PhD student, Alexandru Ioan Cuza University of Iasi, Romania

CES Working Papers, 2017, vol. 9(2), issue 2, 97-111

Abstract: The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers frame the EaP issues through metaphors? Are these metaphors meant to increase the EU appeal to readers of economic newspapers? For this purpose, we conducted a quantitative and qualitative content analysis of a corpus of Moldavian economic newspapers in order to identify the EU-based metaphors.

Keywords: content analysis; metaphor; economic press; European Union; Republic of Moldova (search for similar items in EconPapers)
JEL-codes: M31 Y8 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jes:wpaper:y:2017:v:9:i:2:p:97-111

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