Effective Factors on Behavior Tendency in the Acceptance of Electronic Banking Based on Planned Behavior Model (TPB)

Shahram Gilaninia, Hamidreaza Alipour, Peyman Rahpeyma and Seyyed Javad Mousavian

International Journal of Business Administration, 2011, vol. 2, issue 4, 54-60

Abstract: Now part in growing of the customers is emerging who are interested their banking systems by using the internet and without going to court to do. In this study, research is intended to understand what factors are influencing on the behavioral tendency to accept electronic banking. So three hypothesis was adjusted there is a relation between (1-Attitude to behavior, 2-subjective norm 3- Perceived behavioral control and behavioral tendency in the electronic banking). Statistical research community is all users of Internet banking services bank in Iran (Rasht).The sampling method is availability Non-probable. Data collected from questionnaires and as field. Hypothesis test measure by the correlation coefficient that all hypotheses were confirmed.

Keywords: Attitude Behavior; Subjective Norm; Perceived Behavioral Control; Electronic Banking (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:2:y:2011:i:4:p:54-60

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