Research on Innovation Risk Management based on Bayesian Risk Decision-Making

Yingchun Guo

International Journal of Business Administration, 2012, vol. 3, issue 1, 21-30

Abstract: Innovation is an inexhaustible force for the prosperity of one nation, and also the life source of enterprises. However, the high-risk characteristics of innovation activities make enterprises to perform scientific and effective innovation risk management. Based on a general introduction of Bayestian Risk Decision-making Theory and practices of product innovation in enterprises, the author discusses how to use the theory to achieve quantitative innovation-risk management, providing references for scientific decision of innovation activities in enterprises.

Keywords: Innovation Risk; Risk Management; Bayesian Risk Decision-Making (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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