This paper analyzed life insurance demand for ethnic regions in Gansu province in China, using the large and high-quality micro sample provided by China household finance survey(CHFS). From the perspective of the demography variables, culture and psychological factors and protection patterns, the authors investigate and analyze ethnic life insurance ownership ratio, the specific types of insurance as well as the insurance coverage amount in Gansu province. There are few domestic literature studies this problem from individual level, so this paper plays a beneficial role for further study on this topic

Jianshen Zhang

International Journal of Business Administration, 2014, vol. 5, issue 4, 108-115

Keywords: life insurance demand; demography; culture and psychological factors; protection patterns (search for similar items in EconPapers)
Date: 2014
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