CSR Is a Management Practice to Improve Financial Performance of Banks: A Study on Banks of Dhaka City, Bangladesh
Farhanaz Luna and
Shadia Sharmin
International Journal of Business Administration, 2015, vol. 6, issue 4, 79-88
Abstract:
CSR ensure a balance between economic and social goals of the efficient utilization of scare resources. CSR practice by banks not only improves their own status but also improve the society as a whole. CSR can also increase profitability of the banks and can promote respect for the banks in the marketplace. So, the role of banks is to ensure pursuing CSR practices to developed society. Banking sector can also be benefited economically by positive effect of CSR on the society as a whole specially on its client which bring higher sales.
Keywords: CSR; economic; society; banks; profitability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:6:y:2015:i:4:p:79-88
DOI: 10.5430/ijba.v6n4p79
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