Factors Influencing on Purchasing Formula Milk for Babies: An Empirical Research in Hanoi

Pham Thi Thanh Hong

International Journal of Business Administration, 2015, vol. 6, issue 5, 37-43

Abstract: This paper aimed to get the insights of consumer behavior in formula milk market. By implementing a survey with sample size of 97, the research investigated the factors influencing behavior of formula milkbuyer. Research examined and approved that all 4 factors (cultural, social, personal and psychological factor) equally influence on purchasing formula milk for babies in Hanoi. Research also concluded that domestic formula milk producers should attain their customers by committing high quality, adding more values for nurturing babies, setting right price, and providing sufficiently information.

Keywords: formula milk for babies; empirical research; Hanoi market (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/ijba/article/view/7830/4662 (application/pdf)
http://www.sciedu.ca/journal/index.php/ijba/article/view/7830 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:6:y:2015:i:5:p:37-43

DOI: 10.5430/ijba.v6n5p37

Access Statistics for this article

International Journal of Business Administration is currently edited by Jenny Zhang

More articles in International Journal of Business Administration from International Journal of Business Administration, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().