Preference and Promoting of E-Learning as a Training Medium in the Hospitality Industry with Special Reference to Four and Five Star Hotels in Tamil Nadu ¨C India

Dr. Renju Mathai and Thangaraja Arumugam

International Journal of Business Administration, 2016, vol. 7, issue 3, 91-100

Abstract: Hotel and tourism industries in India are one of the greatest long term assets that cater large scale of employment and generate revenue to a great extent. But there is a lack of skilled labor for this industry. The profile and skill of the employees can have a difference in learning, so this study mainly attempts to organize the gender difference and the classification of the employees profiles and its association on E-learning has been assessed in this study. The Indian Hospitality industry is plagued with shortage of skilled workers as it will lead to an increase in staff cost and in-house training. Therefore, in-house training should use a tool which will give flexible and effective training to the employees so that they can compete with the global changes and requirements. The aim of the study is to identify the preferred place by employees to undergo E- Learning as a training tool in the four and five star corporate group hotels and Ways to promote E-Learning as a training medium in the hospitality industry. Hypotheses were framed to measure the difference among male and female employees. The 121 employees of 15 corporate hotel groups are included for survey. Whereas, Fisher¡¯ exact test was employed to analyse the proportional difference with respect to gender on the E-learning as a training medium in hospitality industry.The outcome of the research reveals that Learners who spent more time interacting with course content achieve higher grades than those who spent less time with the content. Regardless of the type of interaction, WBT¡¯s experiences resulted in a more positive view of online E-Learning.

Keywords: E- Learning; features of E- Learning; E- Learning & hospitality; perception of E- Learning; promoting E- Learning (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:7:y:2016:i:3:p:91-100

DOI: 10.5430/ijba.v7n3p91

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