A Review of Advertising in the 21st Century

Leandro Mateo Bolanos Melgar and Robert J.F. Elsner

International Journal of Business Administration, 2016, vol. 7, issue 4, 67-78

Abstract: Advertising affects many aspects of our lives and can promote different behaviors that if misdirected can cause harmful outcomes in the life of the affected being. This review examines different ways advertising has been affecting the contemporary era in Economy, Health, and Society such that advertising is used and how advertisers are in their quest to find the best approach to reach the final customer. The focus of advertising becomes a delicate topic when channeling the intentions of the seller into a maybe unknown or much diversified market. The effects of advertising have to be measured and controlled for the future improvement of the content and the approach. With an ever-changing world, advertising must be adapting to the context it will be developing in. As the market (world) changes, advertising must adapt to it.

Keywords: advertising; change; advertising target; adaptation; behavior; final customer (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/ijba/article/view/9863/5991 (application/pdf)
http://www.sciedu.ca/journal/index.php/ijba/article/view/9863 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijba11:v:7:y:2016:i:4:p:67-78

DOI: 10.5430/ijba.v7n4p67

Access Statistics for this article

International Journal of Business Administration is currently edited by Jenny Zhang

More articles in International Journal of Business Administration from International Journal of Business Administration, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().