The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

Gholamreza Zandi, Shaheen Mansori and Ong Boon Hai

International Journal of Financial Research, 2019, vol. 11, issue 5, 359-369

Abstract: The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

Keywords: individual bankruptcy; credit card usage; financial planning; personal debt (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:ijfr11:v:10:y:2019:i:5:p:359-369

DOI: 10.5430/ijfr.v10n5p359

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