The Capstone Sales Course: An Integral Part of a University Level Professional Selling Program

David Titus, Garth Harris, Rajesh Gulati and Dennis Bristow

International Journal of Higher Education, 2017, vol. 6, issue 4, 28

Abstract: The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and student deliverables, grading rubrics, student project/assignment guidelines, and a suggested course schedule are presented.

Date: 2017
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