Specialization & Personalization of Pay TV Channel

Fanbin Zeng and Ruini Liu

Journal of Business Administration Research, 2012, vol. 1, issue 2, 80-87

Abstract: As a specialized and even personalized television channel, Pay TV should provide more personal, professional, attractive and ample content to a carefully segmented market. This article attempts to carry out a discussion of the practice of the specialization and personalization of Pay TV Channel.

Date: 2012
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