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Study on Export-oriented Enterprises¡¯ Improvement of Competitive Capacity Based on Cost Advantage

Xingwu Yu and Weixing Wang

Journal of Management and Strategy, 2010, vol. 1, issue 1, 118-122

Abstract: For the past several years, cost advantage of production factors have always been the primary motive of export-oriented enterprises in China and important source of their competitive capacity. However, adverse changes are taking place in cost advantage of production factors for the time being. In-depth exploration of effective tactics in the aspects of technology, marketing and management to facilitate export-oriented enterprises to acquire new cost advantage and possess new competitive capacity will have quite important practical significance.

Keywords: Export-oriented enterprises; Cost advantage; Competitive capacity; Tactics (search for similar items in EconPapers)
Date: 2010
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