The Value of Patient Care in the New Economy

Darlene R. Desir, Nile M. Khanfar, Catherine Harrington and David Loudon

Journal of Management and Strategy, 2011, vol. 2, issue 2, 23-27

Abstract: Delivering superior customer service is as important as delivering superior patient care. To survive in this economy, organizations need to differentiate themselves from their competitors. They need to have customer feedback in order to implement the strategies needed to increase organizational performance level, profits and revenues. The purpose of this case is not about the layoffs that took place in one of the best places to work, but more about the reasons why the organization had to make such decisions. We will evaluate the marketing strategies, management processes and organizational goals, to determine how customer service can literally cause a leading organization to be at its worst.

Keywords: Customer service; Management; Marketing strategies; Healthcare (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/jms/article/view/274/133 (application/pdf)
http://www.sciedu.ca/journal/index.php/jms/article/view/274 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:jms111:v:2:y:2011:i:2:p:23-27

Access Statistics for this article

Journal of Management and Strategy is currently edited by Jenny Zhang

More articles in Journal of Management and Strategy from Journal of Management and Strategy, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().