Successful Growth Strategies of Three Chinese Domestic Hotel Companies

Yu Qin, EdD Howard Adler and Liping A. Cai

Journal of Management and Strategy, 2012, vol. 3, issue 1, 40-54

Abstract: This paper explores the business level strategies implemented by the top three domestic Chinese lodging companies in the economy segment. Through interviews with the management of the three companies, the authors found the essential elements of their strategies were innovative positioning, keeping cost low, rapid expansion, continuous innovation, focus on quality consistency, extensive training and several indigenous Chinese cultural operational practices. Implications for future for research and practices are also discussed.

Keywords: Business level strategy; Hotel growth strategies; Low cost strategy; China indigenous operational practice; China domestic hotel companies (search for similar items in EconPapers)
Date: 2012
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