Coping Strategies Adopted by Public Universities in Kenya in Response to Environmental Changes

Francis M. Mathooko and Martin Ogutu

Journal of Management and Strategy, 2014, vol. 5, issue 1, 93-107

Abstract: This study was undertaken to establish strategies adopted by public universities in Kenya in response to changes in the environment. The study design was descriptive and utilized a cross-sectional survey of all the public universities in Kenya through administration of a structured questionnaire to the top management team. Additional primary data were collected through observations and interviews. Secondary data were collected from published works and, universities and government documents in public domain in order to corroborate the data collected from the primary sources. Positive responses were received from 63 respondents out of 91, yielding a 69.4% response rate. The universities adopted Porter¡¯s generic competitive strategy model, of cost leadership, differentiation and focus to counter the challenges experienced, and in particular cost leadership and differentiation. The extent of adoption of differentiation strategy was significantly different (p

Keywords: environmental change; grand strategies; Kenya; operational responses; Porter¡¯s generic strategies; public universities; strategy; strategic responses (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciedu.ca/journal/index.php/jms/article/view/4242/2434 (application/pdf)
http://www.sciedu.ca/journal/index.php/jms/article/view/4242 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:jms111:v:5:y:2014:i:1:p:93-107

Access Statistics for this article

Journal of Management and Strategy is currently edited by Jenny Zhang

More articles in Journal of Management and Strategy from Journal of Management and Strategy, Sciedu Press
Bibliographic data for series maintained by Jenny Zhang ().