The Positive Impact of Macau Low-cost Carriers to Enhance Regional Tourism Economy

Xin Wang, Chia Hsin Leou and Jiayi Li

Journal of Management and Strategy, 2016, vol. 7, issue 4, 11-17

Abstract: It is certainly that Low-cost carriers could come out during the time tourism being popularized. Also it is a way that being used to occupy market shares and increase purchase rate among potential customers. Meanwhile, the development of low-cost carriers is changing the segment market and direction in air industry by re-integration the function of regional tourism, cooperate and segregate in tourist destination. It becomes a trend as complementary development between low-cost carriers and tourism industry. In the future, we should focus on building an entire low-cost carriers tourism system, improving low-cost carriers¡¯ specialized products, in order to meet win-win requirement among low-cost carriers and regional tourism.

Keywords: Macau low-cost carriers; regional tourism economy; strategies (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:jfr:jms111:v:7:y:2016:i:4:p:11-17

DOI: 10.5430/jms.v7n4p11

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