The Role of Multi Dimensional EO in the Competitive Strategy - Performance Link

Firdaus Basbeth, Ainon Ramli, Muhammad Ashlyzan Bin Razik, Rosmaizura Mohd Zain and Noorshella Bin Che Nawi

Research in World Economy, 2019, vol. 10, issue 2, 20-25

Abstract: Despite the increase market in catering industry by 37% per year, the number of SME-catering service firms is only 30.000, or only 5% from the total number of SME in 2016. From 30,000 registered catering service company, only 10% is an active business with annual growth rate (3%). In order to achieve competitive advantage and growth, firms will develop appropriate competitive strategy, strategy which directly relate to firm performance. The purpose of this paper is to develop a better understanding of the relationship between competitive strategy and firm performance in a different entrepreneurial orientation (EO) dimension. The statistical results revealed a) innovativeness, risk taking and proactivenss were found to have a significant and positive moderating effect on the relationship between differentiation strategy and firm performance b) innovativeness, risk taking and proactivenss were found to have a significant and positive moderating effect on the relationship between CL strategy and firm performance.

Keywords: multi dimensional; competitive strategy; performance link (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:jfr:rwe111:v:10:y:2019:i:2:p:20-25

DOI: 10.5430/rwe.v10n2p20

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