 The McChicken Phenomenon: How Has English Become a Prevalent Language among Kuwaiti Youths?Noor A. Hayat and Yousuf B. AlBader World Journal of English Language, 2022, vol. 12, issue 6, 59 Abstract: The worldwide influence of the English language is undeniable, given its common use in various forms of international entertainment, social media, the Internet, and so on. English has affected many countries’ languages, and Kuwaiti Arabic is no exception, as evidenced by the so-called “McChicken†phenomenon. This phenomenon refers to the widespread use of English by young Kuwaitis who have low proficiency in Kuwaiti Arabic. However, despite the everyday use of the term in colloquial speech, the phenomenon has remained underexplored. In light of the above, this study investigates the development of the “McChicken†phenomenon. Through an online questionnaire survey and audio-recorded interviews, this study uncovers how Kuwait’s young generation came to rely heavily on code-switching in their communication. This study makes a significant contribution to the literature because it sheds light on this pervasive and rapidly spreading, yet barely understood phenomenon. Further, this study delves into a topic that highlights cross-cultural identities and perspectives. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:jfr:wjel11:v:12:y:2022:i:6:p:59 Access Statistics for this article World Journal of English Language is currently edited by Joe Nelson More articles in World Journal of English Language from Sciedu Press |
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