 A Study of E-Consumer Behaviour towards E-goods (tangible goods) in Mumbai City (Byculla - E Ward)Chantelle Mascarenhas, and Dr. Sanjaykumar P. Phad Journal of Global Economy, 2021, vol. 17, issue 3, 189-199 Abstract: Convenience, accessibility and inexpensive range of information have attracted many towards the field of online shopping, luring them for more and more shopping experiences with availability of a wider range of products. Online shopping being a larger industry, needs to keep themselves constantly updated with the types of consumers choosing to shop online, the factors influencing e-consumers attitudes to shop, the kinds of e-purchases made and the mode of payment opted for online shopping purchases. The purpose of this research paper is to seek such information to help online marketers to map out strategies in order to cover a wide range of consumers in the society by transforming the offline shoppers to online shoppers and optimizing sales of different e-purchases. Thus, making web based applications an interactive mode to connect e-tailers with e-consumers with utmost trust and transparency. This research paper involves collection and analysis of data through 100 respondents with the help of questionnaire method.. Keywords: e-consumer; price-sensitive behaviour; consumer perception; digital payment systems (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:jge:journl:1735 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Global Economy is currently edited by Dr J K SACHDEVA More articles in Journal of Global Economy from Research Centre for Social Sciences,Mumbai, India |
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