The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation

Ankush Sharma and A.C.Brahmbhatt

Journal of Global Economy, 2008, vol. 4, issue 4, 303-308

Abstract: India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption pattern Retailing in India is currently estimated to be US$ 200 billion, of which organized Retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion. Organized Retail is expected to grow at the rate of 25-30 percent p.a., and is projected to attain US$ 23billion by 2010.1 At these levels, organized retail would constitute up to 9 percent of overall retail sales.

Keywords: Indian Economy; Marketing (search for similar items in EconPapers)
JEL-codes: M2 M3 (search for similar items in EconPapers)
Date: 2008
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