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Strategies for Internationalization of Romanian SMEs. Focus on the European Market

(DIEACONESCU) Ramona Iulia Țarțavulea and Mihaela Gabriela Belu

European Journal of Interdisciplinary Studies, 2016, issue 02

Abstract: The theoretical part of this paper is focused on presenting the main strategies of internationalization that can be used by SMEs in order to diversify their markets and enhance their profitability. The empirical research is aimed at presenting and analysing statistics regarding the performance of Romanian SMEs in relation to the average of overall EU SMEs. The purpose of this paper is to analyse the activity and performance of Romanian SMEs in relation with SMEs from other European countries. A set of concrete recommendations are formulated for creating a better economic and legal environment for small and medium enterprises from Romania that have set the objective of extending on other European markets or are in the process of internationalization of their business.

Keywords: Small and medium enterprise (SME); Romania; European market; internationalization (search for similar items in EconPapers)
JEL-codes: F23 D21 L21 (search for similar items in EconPapers)
Date: 2016
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