DETERMINATION OF CONSUMERS’BRAND PERCEPTION IN CONSUMPTION OF CARBONATED BEVERAGES: IZMIR PROVINCIAL SAMPLE

Ebru ONURLUBAŞ () and Hüseyin Çakirlar ()
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Ebru ONURLUBAÅž: Trakya Ãœniversitesi/TÃœRKÄ°YE
Hüseyin Çakirlar: Trakya Üniversitesi/TÜRKİYE

JOURNAL OF LIFE ECONOMICS, 2017, vol. 4, issue 3, 93-112

Abstract: In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding strategies. Trademark can be used as signs, symbol, writing to distinguish goods and services from those of other. Trademarks which have been created by business effectively help to create loyal customer In this study, making questionnaire study on 666 consumers. And survey brand perception about carbonated beverages consumption. 13 expression ‘prepared under research. Scope of research factor analysis by using SPSS 22 program. After researches two factor’ found such as called brand loyalty and brand image. Reliability analysis’s made for factor analysis scale. Its made 2 dimensions factor clear with confirmatory factor analysis.

Keywords: Brand; Perception; Brand; Loyalty; Brand; Image; Consumer (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:jle:journl:v:4:y:2017:i:3:p:93-112

DOI: 10.15637/jlecon.198

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