THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE

Muharto Laode ()
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Muharto Laode: Politeknik Sains dan Teknologi Wiratama Maluku Utara

JOURNAL OF LIFE ECONOMICS, 2018, vol. 5, issue 4, 75-96

Abstract: This study aims to analyze the competitiveness of tourism sector in Ternate usingthree units of analysis, namely the sustainability of competitiveness, the determinantof competition strength and the formulation of sustainable competitive advantage strategy. Secondary data werecollected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data werecollected through interview to 159 respondents. The analysis and strategy formulation usedcombination of VRIOL, SFM and SWOT.Thisstudy found that the tourism sector inTernate was in a competitive advantage position, but not sustained because its tourism resources did not have uniquenessand couldbe imitated by competitors. Factors determining tourism competition werethe role of government, new areas that were beginning to develop the tourism sector, new tourist spotand tour operators.The strategies that couldmaintain the sustainability of tourism competitiveness inTernate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering

Keywords: Sustainable Competitive Advantage; Strategy; Tourism Sector; Ternate. (search for similar items in EconPapers)
JEL-codes: L83 M21 Q01 R11 Z32 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:jle:journl:v:5:y:2018:i:4:p:75-96

DOI: 10.15637/jlecon.262

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