Die Auswirkungen von Regulierungen des Werbemarktes auf die Produktqualität: The Impact of Advertising Regulation on Product Quality

Kornelius Kraft

Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), 1996, vol. 215, issue 4, 385-397

Abstract: This paper analyses the impact of restrictions for advertising activities on product quality. An essential feature of the approach is a comparison between the behaviour of suppliers in markets for search and experience goods. The crucial difference between the two categories of goods is investigated by use of a dynamic model, which incorporates determinants of repeat purchases. Based on this model restrictions on advertising will have positive effects in case of search goods and negative ones if experience goods are considered.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:jns:jbstat:v:215:y:1996:i:4:p:385-397:n:1002

DOI: 10.1515/jbnst-1996-0402

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