Tabakwerbung und Gesundheitspolitik / Cigarette Advertising and Public Health

Meyer Wilhelm
Additional contact information
Meyer Wilhelm: Roßgarten 1, D-35041 Marburg, Germany

Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), 2004, vol. 224, issue 1-2, 135-151

Abstract: In 1998 the advertising ban of the EC directive was challenged by the Federal Republic of Germany. One reason for Germany’s fierce opposition to the EC directive is the conviction that a ban of tabacco advertising is an ineffective way to curb smoking. In this article I look for empirical studies for the relationship between advertising and smoking. If one distinguishes the effect of advertising on adults from the effects on children and adolescents one can make a point for the advertising ban. Empirical evidence shows that the various ways limiting youth access to cigarettes were not very successful. New research on the problem how fear appeals may motivate acceptance of action recommendations demonstrates that mere information on the health risks of smoking will be unable to persuade the youth of their personal vulnerability. Small steps to regulate tobacco seem unable to prevent the youth becoming nicotine addicts. In Germany the participation rate of youth smoking has recently increased dramatically.

Keywords: EC tobacco directive; advertising and smoking; impact on youth; youth smoking participation; EU-Tabakrichtlinie; Werbewirkung; Präferenzenbildung; jugendliche Raucherquoten; EC tobacco directive; advertising and smoking; impact on youth; youth smoking participation (search for similar items in EconPapers)
Date: 2004
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1515/jbnst-2004-1-211 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jns:jbstat:v:224:y:2004:i:1-2:p:135-151

DOI: 10.1515/jbnst-2004-1-211

Access Statistics for this article

Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik) is currently edited by Peter Winker

More articles in Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik) from De Gruyter
Bibliographic data for series maintained by Peter Golla ().