Seller versus Broker: Timing of Promotion

Carl R. Gwin, Seow Eng Ong () and Carol F. Gwin
Additional contact information
Carl R. Gwin: Baylor University, Waco, TX 76798-8003
Carol F. Gwin: Baylor University, Waco, TX 76798-8007

Journal of Real Estate Research, 2002, vol. 24, issue 1, 27-46

Abstract: Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing can be efficient if sellers have no significant holding or showing costs. We then delineate the efficient listing contract provisions for duration and fee structure for sellers who have holding and/or showing costs.

JEL-codes: L85 (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (3)

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Related works:
Working Paper: SELLER VERSUS BROKER: TIMING OF PROMOTION (2000)
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