Product-Market Strategies Among Development Firms
Ven Sriram and
Michael A. Anikeeff ()
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Ven Sriram: School of Business Morgan State University Baltimore, Maryland 21239, http://www.morgan.edu/academic/sbm.htm
Michael A. Anikeeff: Berman Real Estate Institute Johns Hopkins University Baltimore, Maryland 21201, http://www.scs.jhu.edu/
Journal of Real Estate Research, 1992, vol. 7, issue 1, 99-114
Abstract:
This study reviews important real estate and strategic management literature to examine the strategies that can help real estate development organizations improve performance and increase their chances of long-term survival. The study tests the applicability of a widely accepted strategy model, the Miles and Snow typology, to real estate firms. This model suggests that several product-market strategies can yield superior performance. While our findings generally support this model, one of Miles and Snow's strategic types outperforms the others for multifamily developers in this sample.
JEL-codes: L85 (search for similar items in EconPapers)
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:jre:issued:v:7:n:1:1992:p:99-114
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