The Importance of Import Substitution in Marathon Economic Impact Analysis

Steven Cobb and Douglas Olberding ()
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Douglas Olberding: Xavier University

International Journal of Sport Finance, 2007, vol. 2, issue 2, 108-118

Abstract: Marathon running has experienced considerable growth in recent years, fueled both by an increase in participation rates and by a corresponding increase in the number marathons staged each year. Because marathons have a presumed economic benefit, there also has been growth in the number of marathon-related economic impact studies. However, these studies calculate incorrectly, or omit altogether, an important source of impact: the impact generated when local runners use their home-city marathon as a substitute for participating in an alternative marathon out-of-town. Given that this pattern of behavior is common among marathon runners and the fact that local runners constitute a significant percentage of race participants in most marathons, errors in the treatment of locally based impact is an important problem that must be addressed. This study focuses on the proper way to account for locally sourced impact in marathon analysis, and presents a study of the 2006 Cincinnati Flying Pig Marathon to illustrate this methodology.

Keywords: economic impact analysis; import substitution; marathons (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2007
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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