Ticket Prices, Concessions and Attendance at Professional Sporting Events

Bill Gerrard ()
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Bill Gerrard: Leeds University

International Journal of Sport Finance, 2007, vol. 2, issue 4, 214-230

Abstract: This study analyzes reasons for the successful of the Oakland Athletics in Major League Baseball as described in the bestseller, Moneyball. Benchmarking analysis is conducted to quantify the extent of Oakland’s achievement. The use of player performance analysis to develop a knowledge-based “David” strategy is investigated. The difficulties of applying the Moneyball approach in more complex invasion team sports are discussed. A hierarchical structural model of an invasion game is proposed as a conceptual framework and its application illustrated using data from English Premiership soccer. The technological, conceptual, and cultural barriers to the transferability of the Moneyball approach to other sports are assessed.

Keywords: Moneyball; benchmarking; player performance analysis; David strategy; invasion team sports; hierarchical structural model (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2007
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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