Vend It Like Beckham: David Beckham's Effect on MLS Ticket Sales

Robert Lawson, Kathleen Sheehan () and E. Frank Stephenson
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Kathleen Sheehan: Capital University

International Journal of Sport Finance, 2008, vol. 3, issue 4, 189-195

Abstract: In January 2007, Major League Soccer (MLS) announced that international soccer sensation David Beckham would be joining the league playing for the LA Galaxy. This paper examines Beckham’s effect on MLS ticket sales for the 2007 season. Depending on specification, our results indicate that Beckham increased ticket sales as a share of stadium capacity by about 55 percentage points. We then use these results to evaluate MLS’s Designated Player Rule and to perform a back-of-the-envelope calculation of Beckham’s benefit to the LA Galaxy.

Keywords: attendance; soccer; MLS; David Beckham (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2008
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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