The Impact of Athletic Performance on Tuition Rates

Donald Alexander () and William Kern ()
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Donald Alexander: Western Michigan University
William Kern: Western Michigan University

International Journal of Sport Finance, 2009, vol. 4, issue 4, 240-254

Abstract: This paper explores the impact of intercollegiate athletic performance on tuition rates. A number of recent studies have examined the advertising effect generated by participation in intercollegiate sports. These studies have attempted to ascertain whether athletic performance improves student quality, graduation rates, and state appropriations. Only one previous paper examines the impact of intercollegiate athletics on tuition, and it found a positive impact on out-of-state tuition rates from participation in the NCAA men’s basketball tournament. In this paper, we find that athletic performance as measured by win-loss records in football and basketball impacts both in-state and out-of-state tuition rates, though it appears that the effects are largely confined to members of the six major power conferences.

Keywords: athletic performance; tuition rates (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2009
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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