On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis

Kevin Alavy (), Alison Gaskell, Stephanie Leach () and Stefan Szymanski
Additional contact information
Kevin Alavy: futures sports + entertainment
Alison Gaskell: futures sports + entertainment
Stephanie Leach: Imperial College London, South Kensington campus

International Journal of Sport Finance, 2010, vol. 5, issue 2, 75-95

Abstract: This paper examines the relationship between the demand for English football on television and outcome uncertainty. It tests the uncertainty of outcome hypothesis by using minute-by-minute television viewership figures which avoids the problems encountered when estimating demand using match attendance. We find that although uncertainty matters, it is the progression of the match which drives viewership and as a draw looks increasingly likely, viewers are likely to switch channels. Games that end in victories have a higher average viewership than games that end in stalemates.

Keywords: sports; soccer; football; competitive balance; television (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2010
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Working Paper: On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis (2006)
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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