Determinants of Individual Consumption on Sports Attendance in Spain

Fernando Lera-López (), Manuel Rapún-Gárate () and María Suárez ()
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Fernando Lera-López: Public University of Navarra
Manuel Rapún-Gárate: Public University of Navarra
María Suárez: University of Oviedo

International Journal of Sport Finance, 2011, vol. 6, issue 3, 204-221

Abstract: This paper aims to contribute to the knowledge regarding individual consumption on sports attendance—a subject that has been rarely analyzed in the economic literature due to the lack of appropriate databases. Specifically, we analyze the determinants of sports attendance consumption using Spanish survey data, assuming that the consumption decision is derived from the attendance decision. In the empirical analysis, we estimate the consumption equation in reduced form, applying a Tobit model with selectivity—a special case of double-hurdle models. The data for this study came from a Spanish survey, with the financial support of the Spanish High Council for Sport, carried out in 2007 on a sample of 640 adults. This survey contained detailed information about sports attendance, including associated expenditure data, at amateur and professional sporting events. The results reveal a strong correlation between attendance and spending, and they demonstrate the role of household income and demographic variables, such as gender and educational level, in explaining passive sports consumption.

Keywords: sports attendance; sporting events; consumption on sports attendance; double-hurdle model; Tobit model; Spain (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2011
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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