An Attribute of Conceptual and Revolutionary Transformation: A suggestive model of grass root economy transformation through process innovation

Umesh Neelakantan ()
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Umesh Neelakantan: DC School of Management and Technology, Vagamon, Kerala, India

Journal of Business & Management (COES&RJ-JBM), 2013, vol. 1, issue 3, 136-153

Abstract: The case highlights the importance of the effectiveness of operations management. The description of flow of the case underlines the improvements and prospects modelled through the efficiency of production and operation systems. Resources available at the grass roots were posted for interventions strategically and operationally. An economy which was unavailable for revenue generation was put into an interventional system through a conceptual back up. The concept of “Decentralised manufacturing” applied along with social skills articulated the beginning of a new thinking in industrial circles. A village “not identified” as prospective in industrial thought was made prospective through entrepreneurial instincts. Sri. C.P Philipose (CPP) had faced many hardships since childhood from the time and society. That never stopped him in becoming an Entrepreneur. Kizhakkambalam was not so much known for entrepreneurship and social interventions, but CPP transformed them into an enterprising platform for new avenues. The Sevana model is proved to show a successful industry without employees. The parent company – Sevana was victorious in keeping the synchronisation of entrepreneurship inside and outside the company. CPP’s idea also supported 400 other families who supply them spares and assembled parts. The production was in the hands of local people, but still Sevana kept the quality standards promised to the customers. Since inception, the company had grown big and have 15 branches which includes one each in Colombo, Srilanka and Nairobi, Kenya. The case emphasises the role of need based Product portfolios relevant for grass root economy. The sub verticals have effectively made its role into Packaging machines, Medical needs, Home needs, domestic decorative interests. These were possible only through the viable alternatives resourced and backed up by excellent research and development attributes. The very important attribute of Sevana model describes the presence of “trustful technological, human and social skills”.

Keywords: Operations; Packaging; Grass Root Economy; Entrepreneurship (search for similar items in EconPapers)
Date: 2013
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